Marketing system for fresh cheese in family production units of the Wali Suma dairy producers' federation in the municipality of Viacha

Abstract

Dairy production is the activity that generates the greatest amount of permanent income in Viacha's rural population. It has been identified as an economic potential for sustainable development in the municipality, with insufficient productive infrastructure for cattle, where the processing of milk byproducts has no quality control. Despite this, three types of marketing channels have been identified: producer-consumer, producer-retailer-consumer and producer-retailer-retailer-consumer. These actors, cause prices to increase in each type of cheese, small cheese increases by 48.42 %, medium cheese by 40.44 % and large cheese by 42.86 %, consequently the gross marketing margin is in favor of the producer in the three types of cheese produced by 67, These percentages are retributions received by the producer for each Boliviano invested, and are also related to the producer's participation in the final price of the cheese.The total costs for each 100 units of cheese produced are 612 Bs. for the small cheese; 1,008 Bs. for the large cheese; 1,415 Bs. correspond to the sum of the production costs and marketing costs, having as gross income, in the small cheese 666.67 Bs, 1,125 Bs., medium cheese 1,125 Bs. and large cheese 1,750 Bs., with these values the benefit-cost was analyzed, being for the small cheese 1.09; medium 1.12 for the large cheese 1.24, values greater than 1, which means that the production of cheese is profitable. The real demand of the Federation of Dairy Producers Wali Suma (FEPLEWAS) in the commercialization of fresh cheese corresponds to 8.76% of the total demand in the department of La Paz, and taking into account only 15% of the unsatisfied potential demand, 197 cheeses per day should be produced.